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SALES LEADERSHIP SKILLS

Revenue Over Achievement

Strategic Market Penetration To Verticals, Brands, Retailers & Agencies

 Enterprise Solutions Individual Contributions & Team Success

·        Penetration of Global, North American, and US Markets

·        A successful track record selling emerging digital marketing platform licenses to Brands, Retailers & Agencies

·        Providing direct contribution

·        Opening new territories

·        Building, hiring, training, leading, and nurturing sales professionals

·        Managing sales professionals, solution engineers & marketers

·        Short term sales of initial enterprise systems for Vertical Beachheads

·        Identification of Sales Operational gaps

·        Creation of predictable and standard sales and marketing processes

·        Enabling the sales team to productively sell the technology with reliable processes

GO-TO-MARKET

Strategy Development

Helping Technology Platforms Introduce The Latest Digital MarketingTechnologies

Helping Define...

• The Technology’s Existential Purpose
• The Breakthroughs this new innovation brings to marketers
• The Messages that enable the market to appreciate the technology’s value

Guiding Emerging Digital Marketing Technology Teams

• Discovering and reaching their markets
• Contributions leading to Actionable Feedback
• Recommendations directed to achieve desirable strategic outcomes

Identification of Strategic Growth Opportunities

• Responsive to current client demand dynamics
• To the changing US competitive landscape
• To major trends currently defining best practice audience engagement

Crafting Messaging in Response To Market Requirements  

• Translation of the product technology features into Solutions to Business Problems
• Framing the problems businesses are trying to solve
• Clearly defining our understanding of the various issues for each vertical
• Identification of Adjacent Moves with the highest probability of achieving long term profitability

Establishing Vertical Beachheads

• Identification of Optimal Vertical Markets for rapid market share growth
• Clearly identifying the unique requirements of each vertical market
• Aligning the product offering & message with optimal markets and verticals
• Architecting How to Engage with each identified vertical for a path to decision
• Selling the initial vertical deployments